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OUTFRONTX: Packaged Goods Brand Builder
Packaged goods are a staple in the daily American life. From food and beverage, makeup, household products and more we rely on these items frequently to make it through the week! Let OOH drive awareness in this competitive marketplace as well as push web traffic and ultimately sales for your next marketing campaign by amplifying your brand story across our massive IRL canvases.

Take a deep dive with our experts into how the packaged goods industry is using OOH to increase brand recognition and stimulate sales. Plus, see examples of the best in class industry creative.

Reach out to brandbuilder@outfront.com with any questions or ask them at the event.

Have a friend or colleague that might be interested in this webinar? Please feel free to share!

Sep 22, 2021 04:00 PM in Eastern Time (US and Canada)

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Speakers

Rene Barber
Marketing Manager @OUTFRONT
Rene Barber is the Marketing Manager out of our Detroit office. She has almost a decade of marketing experience under her belt, and has been with OUTFRONT for three years. A musical theater major from AMDA and The New School University in NYC, Rene has a passion for story-telling. Extensive courses in psychology and human behavior sparked an interest for her in audience analytics and research – which are some of her favorite things to geek out on. She was also a shared recipient of the Gold Award for OAAA’s Media Plan of the Year in 2020. Outside of her work in the out of home industry, Rene loves to travel – anywhere with either a beach or effortless public transportation, preferably – and has also taught studio dance and theater classes for students 2-18 years old.
Jake Parshall
Graphic Designer @OUTFRONT
Jake Parshall is a graphic designer out of our Detroit office. He has been with OUTFRONT for four years. He earned his BFA with a concentration in design from Wayne State University. Outside of his design work Jake is involved with our DE&I initiatives and co-chairs Out @ OUTFRONT, our LGBTQIA+ Employee Resource Group. When not designing Jake enjoys traveling with his partner, all things pop culture and spoiling his two rescue dogs.